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Choosing to pour everything back into promotion and building Amazon’s reputation as a recognizable brand name, Bezos was covetous of the number one spot before turning to his own personal profits
Upon first discovering the thundering growth of usage of the Internet (2,300% per month), he decided to start his own business on the, then, largely unmapped territory of the World Wide Web
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Through a fiery marketing campaign, Barnes & Noble claimed that it could provide twice as many titles as Amazon
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